Privacy Policy

1. Introduction

BASE Waterproofing ("we," "us," "our," or "Company") operates a lead generation and marketing service connecting homeowners with qualified local waterproofing contractors, basement repair specialists, foundation experts, and related home service professionals. This Privacy Policy explains how we collect, use, disclose, share, sell, and otherwise process your personal information when you use our website, services, applications, and any related platforms (collectively, "Services").

By accessing or using our Services, submitting information through our forms, or otherwise interacting with us, you acknowledge that you have read, understood, and agree to be bound by this Privacy Policy. If you do not agree to this Privacy Policy, please do not use our Services.

2. Information We Collect

Information You Provide Directly:

• Contact information: full name, email address, phone number(s), mailing address
• Property information: street address, city, state, ZIP code, property type, ownership status
• Service request details: preferred inspection dates, description of concerns, project scope
• Any other information you choose to provide through forms, surveys, or communications

Information Collected Automatically:

• Device identifiers: IP address, device type, operating system, browser type and version
• Usage data: pages visited, time spent, click patterns, referral sources, search queries
• Location data: approximate geographic location based on IP address or GPS (if permitted)
• Cookies, pixels, and tracking technologies data (see Section 10)

Information From Third Parties:

• Data enhancement services: demographic information, household data, purchasing behavior
• Marketing partners: advertising identifiers, campaign interaction data
• Public databases: property records, publicly available contact information
• Social media platforms: profile information if you connect social accounts

3. How We Use Your Information

We use the information we collect for various purposes, including but not limited to:

• Connecting you with qualified local service providers who can address your needs
• Sharing, selling, licensing, or otherwise transferring your information to third-party contractors, service providers, and business partners
• Contacting you via telephone, email, SMS/MMS, push notifications, direct mail, or AI-assisted communications
• Processing and fulfilling your service requests and inquiries
• Marketing products and services from us and our partners that may interest you
• Personalizing your experience and delivering targeted advertising
• Analyzing usage patterns to improve our Services and develop new features
• Detecting and preventing fraud, abuse, and security threats
• Complying with legal obligations and enforcing our terms
• Any other purpose disclosed at the time of collection or with your consent

4. Disclosure and Sale of Your Information

WE SELL YOUR PERSONAL INFORMATION. As a lead generation business, the core purpose of our Services is to collect consumer information and share, sell, license, or otherwise transfer that information to third parties for commercial purposes. By using our Services, you explicitly acknowledge and consent to this practice.

Categories of Recipients:

• Waterproofing contractors and basement repair specialists in your geographic area
• Foundation repair companies and structural engineering firms
• General contractors and home improvement service providers
• Insurance companies, mortgage lenders, and financial service providers
• Marketing agencies, data brokers, and lead aggregators
• Affiliated companies, subsidiaries, and business partners
• Any other third parties for purposes disclosed at collection or permitted by law

Additional Disclosures:

• Service providers performing functions on our behalf (hosting, analytics, payment processing)
• Legal and regulatory authorities when required by law, subpoena, or court order
• Third parties in connection with mergers, acquisitions, asset sales, or bankruptcy proceedings
• Third parties to protect our rights, property, safety, or the rights of others

5. Telephone Consumer Protection Act (TCPA) Consent

By providing your telephone number and submitting a request through our Services, you provide express written consent to receive:

• Telemarketing calls and text messages, including those made using automatic telephone dialing systems (ATDS) or artificial/prerecorded voices
• Communications from BASE Waterproofing, its affiliates, and any third parties to whom we share your information
• Messages regarding your service request, promotions, offers, and other marketing communications

You understand that consent is not a condition of purchasing any goods or services. Standard message and data rates may apply. Message frequency varies. You may revoke consent at any time by replying STOP to any text message or contacting us directly.

6. AI and Automated Communications

We and our partners may use artificial intelligence, machine learning, chatbots, and other automated technologies to communicate with you. This includes AI-generated voice calls, AI-assisted text messages, automated email responses, and chatbot interactions. By using our Services, you consent to receiving such automated communications and acknowledge that some communications may be generated or assisted by AI technology.

7. Data Retention

We retain your personal information for as long as reasonably necessary to fulfill the purposes for which it was collected, including:

• Lead data may be retained, shared, and sold indefinitely or until you request deletion
• Transaction and service records are retained for at least seven (7) years
• Marketing preferences and consent records are retained indefinitely
• Usage data and analytics may be retained in aggregated or anonymized form indefinitely

We may also retain information as required by law, for tax and accounting purposes, to resolve disputes, enforce agreements, or as otherwise necessary for our legitimate business purposes.

8. Your Privacy Rights

Depending on your jurisdiction, you may have certain rights regarding your personal information. These may include:

• Right to Know: Request information about the categories and specific pieces of personal information we have collected about you
• Right to Delete: Request deletion of your personal information, subject to certain exceptions
• Right to Correct: Request correction of inaccurate personal information
• Right to Opt-Out of Sale: Direct us not to sell your personal information to third parties
• Right to Non-Discrimination: Not receive discriminatory treatment for exercising your privacy rights

To Exercise Your Rights: Submit a verifiable request by contacting us at privacy@basewaterproofing.com. We will verify your identity before processing any request. You may designate an authorized agent to make requests on your behalf.

Important: Opting out of the sale of your personal information does not delete information already shared with third parties or prevent us from sharing information for non-sale purposes as permitted by law.

9. California Privacy Rights (CCPA/CPRA)

California residents have additional rights under the California Consumer Privacy Act (CCPA) as amended by the California Privacy Rights Act (CPRA). In the preceding 12 months, we have collected and disclosed for business purposes the following categories of personal information: identifiers, contact information, commercial information, internet activity, geolocation data, and inferences.

We sell personal information to third parties as described in Section 4. California residents may opt out of the sale of personal information by contacting us. We do not knowingly sell personal information of consumers under 16 years of age.

10. Cookies and Tracking Technologies

We use cookies, pixel tags, web beacons, and similar technologies to collect information, personalize your experience, deliver targeted advertising, and analyze usage. These technologies may be placed by us or by third-party partners.

• Essential Cookies: Required for basic site functionality
• Analytics Cookies: Help us understand how visitors interact with our Services
• Advertising Cookies: Used to deliver relevant ads and track campaign performance
• Social Media Cookies: Enable sharing and integration with social platforms

You can manage cookie preferences through your browser settings. Note that disabling certain cookies may affect site functionality. We may also use fingerprinting and other technologies that do not rely on cookies.

11. Third-Party Links and Services

Our Services may contain links to third-party websites, applications, or services. We are not responsible for the privacy practices of these third parties. We encourage you to review the privacy policies of any third-party services you access. Our inclusion of links does not imply endorsement of the linked site.

12. Data Security

We implement reasonable administrative, technical, and physical safeguards designed to protect your personal information from unauthorized access, use, or disclosure. However, no method of transmission over the internet or electronic storage is completely secure. We cannot guarantee absolute security, and you provide information at your own risk.

13. Children's Privacy

Our Services are not directed to individuals under 18 years of age. We do not knowingly collect personal information from children under 18. If you believe we have collected information from a child under 18, please contact us immediately, and we will take steps to delete such information.

14. International Users

Our Services are operated in the United States. If you access our Services from outside the United States, your information may be transferred to, stored, and processed in the United States or other countries where data protection laws may differ from those in your jurisdiction. By using our Services, you consent to such transfers.

15. Do Not Track Signals

Our Services do not currently respond to "Do Not Track" browser signals. We may continue to collect information in the manner described in this Privacy Policy regardless of any Do Not Track setting in your browser.

16. Changes to This Privacy Policy

We reserve the right to modify this Privacy Policy at any time in our sole discretion. Changes will be effective immediately upon posting to our website. The "Last updated" date at the top indicates when the policy was last revised. Your continued use of our Services after any changes constitutes your acceptance of the revised Privacy Policy. We encourage you to review this policy periodically.

17. Contact Information

If you have questions about this Privacy Policy, wish to exercise your privacy rights, or have concerns about our data practices, please contact us:

Email: privacy@basewaterproofing.com
Mail: BASE Waterproofing, Attn: Privacy, Maricopa County, Arizona